We are a UK based Footwear Design Consultancy, working with clients worldwide.

Welcome to the storefront for our shoe design consultancy, established in 2003.

If you're looking for a freelance footwear designer, then look no further! I can also help you with trend forecasts, tailored to your business, development of new product categories, help you with tech packs and offer production advice? Do you need the help of a shoe designer in order to create your new footwear range? If you have an idea for a shoe brand or product and you're not sure what to do next we can help you! We're happy to evaluate your idea and help you to transform what's in your head into an actual product! We can also coach and train in footwear design from teaching you to write your own tech packs to helping you develop your ideation sketches into wearable, commercial products that fit and don't fall apart. We also aim to provide information and advice for anyone interested in the shoe design process, we think it is fascinating and we love to share!


2024 is proving to be a busy and exciting year so far!

For 18 months we helped sustainable brand and B Corp, https://joanieclothing.com/ to design and develop their first footwear range, which launched in January. https://joanieclothing.com/shoes.html We recruited a footwear technologist and found the factory. We then developed the lasts and heels from scratch with Springline Lasts in Northampton. We made the shoes in Leather Working Group Leathers, in an excellent factory in India. We worked in exactly the way we know is the best way, with lots of fittings and wear trialling so that we know what we will launch with is durable and comfortable.

https://dubsuniverse.com/ the kids sustainable sneaker brand that we helped to design is shortlisted for four Drapers Footwear Awards, this is the second time a brand we have designed has been nominated for four awards. Dubs has also been listed in the Startups 100 list http://startups.co.uk/ was listed in CW Magazines Top 5 childrens brands to watch AND won Manufacturing and Engineering startup of the year in the Startup awards and now goes forward to the national finals! Well done to Gary and Stuart - the founders and also thank you so much to Lucky Cat Shoe Design for the technical work and the sourcing! https://www.luckycatshoedesign.com/

In April Jess Good spoke at the British Footwear Association Sustainability Conference about how to design for sustainability and circularity.

Jess is attending https://thesustainableangle.org/ Future fabrics Expo on the 25th and 26th of June and https://london.lineapelle-fair.com/ on the 9th of July, both in London,

Please contact us by email if you want to meet up at either of these shows or if would like our assistance with your footwear project. We can then send you a client brief to fill in and book in for a Skype/Facetime or Zoom video call.

You can read any interesting news or articles that we found about shoe design if you visit shoenista - this is our footwear design blog. If you have some interesting shoe news, you want to share a shoe design competition, or you would like to be featured in our blog, please contact us by email.


As well as offering a design and specification services to the footwear and fashion trade. We also work with business start ups in their first forays into the shoe trade, as well as creating designs, we can help you to find a resource and put you in touch with experts in footwear business strategy, fitting and marketing.

If you have an existing footwear project that isn't working, why not ask us to troubleshoot? We work with production experts and footwear technologists and we may be able to solve things.

We blog about the shoe business, especially the design and product development aspect of shoe businesses, So if you're not sure where to begin, start here, we might answer some of your questions: Starting a shoe company.

Thank you! Jessica Good (aka shoenista)

We are members of the British Footwear Association.

copyright Jessica Good, freelance shoe design consultant.

copyright Jessica Good, shoe design consultant