Market Research and Development services

Examples of some of the many services we offer. If you can’t see the service you want here, please contact us to see if we can help you.

New Luxury Slipper Brand www.shaffay.com

Worked on this concept closely with the brand owner, to ensure the product lived up to her expectations. it was a lot of testing, designs and many sample revisions and we launched this brand in 2022.

Luxury Slippers by www.Shaffay.com

Initial Selected Concepts for a new sustainable slipper line

My role for this project was to create the mood and initial concepts for a completely new brand of slippers.

Ideation sketch sheet for kids knitted sneaker designs

The initial sketched ideas done in Procreate on the ipad pro, these are the workings-out of my ideas. The next stage is to hone in and select the styles we like for further sketched workings- out.

Ideation Sketches for kids sneaker designs

Womens Fantasy Christmas Bootee with Glitterball bauble filled heel

Designed this for a bit of fun one Christmas but it is manufacturable! There have been snowglobe heels developed before, but perhaps not also filled with Christmas tree baubles!

Womens Christmas Bootee

Paper Dolls Womens Footwear Linesheet

Paper Dolls is a British fashion brand. We worked for a company which held the license for their footwear.

Wpmens fashion footwear linesheet

Lindybop Footwear Linesheet

Lindybop was a British remade retro brand. We worked on their first footwear line, introducing them to a trading company, we worked with their design team and designed and teched their entire entire range. We also introduced them to an expert in accessories who helped steer them in the right direction on accessories, designing and developing everything from Jewellery to belts.

Womens retro footwear linesheet range plan

Range plan for a remade retro womens footwear range

Range plan for a remade retro range for UK customer, we introduced this company to an appropriate footwear resource, took them through their initial development cycle and designed their first ever footwear range.

Range plan for a remade retro womens footwear range

Another mood board for Underground Shoes

Geek chic mood board for Underground shoes (I think, perhaps for 2010 ). This is quite an unusual approach in that the client wanted me to present trends for both men and women on one board.

mood board for street fashion footwear brand

'Analogue' Mood board for Underground Shoes

I love designing edgy fashion as it takes me back to my time at street fashion gurus Shellys shoes. Here's one of my favourite mood boards ever, made for Underground England

womens and mens fashion footwear mood board for Underground

AW2012 Trend forecast for slipper supplier

We don't just offer trend forecasting for fashion footwear, we can offer it for any type of footwear. Here is a mood board made for a slipper supplier.

mood board for slipper design project

Megadrive range

Megadrive range with polycarbonate sole - this was developed for me by Splendourplast in Italy and was technically complex as it was a new construction which required a lot of testing and prototypes. Fortunately it was a great success!

Photo of prototype shoes

Rip n Tear

Funky footwear design for Shelleys

Image of a funky footwear design for Shelleys

Funky

Funky footwear sketch for Shelleys

Image of a footwear sketch for Shelleys

Footwear print design example

Here we had to adapt the given graphics (from the style guide) to make it work on a footwear product.

Image of a footwear print design example

EVA flip flop 2

Portfolio example of an EVA flip flop
Image of an EVA flip flop designImage of an EVA flip flop designImage of an EVA flip flop designImage of an EVA flip flop design

Image of an EVA flip flop design
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